Martha Collard
Martha combines the facilitated use of psychometrics and wide industry experience to assist clients elicit optimum results through a raised level of self awareness in the areas of communications, leadership development, team effectiveness, facilitation and coaching.
Based in Hong Kong for over twenty years, Martha has travelled extensively throughout Asia helping clients in a wide range of industries including Media and Communications, insurance, investment banking and pharmaceuticals. She has worked globally for companies such as group M Asia, BankBoston, Salomon Brothers, Bankers Trust, Bonds in Asia and Manulife Funds Direct, as well as serving as Vice President for Asia Pacific for Grey Global Group and being the youngest Partner in TASA. Martha also serves as an adjunct coach for the Centre for Creative Leadership and was a volunteer mentor to university students with the HK International Coaching Community.
Martha has a BSc degree in Biology from Acadia University, a Graduate Diploma in Management from McGill University and graduated from high school in Hong Kong. She is a qualified user of the MBTI, EIR and Teambuilding programs, FIRO B, CPI 260, SHL’s OPQ, Conflict Dynamics Profiler and the complete suite of 360 instruments from the Center for Creative Leadership including Benchmarks, Profiler and Skillscope as well as the Workplace Big 5.
Martha is a certified professional facilitator with International Association of Facilitators, an accelerated practitioner of Neuro-linguistic Programming and life long student of ontological coaching and member of the International Coach Federation, the International Association for Educational and Vocational Guidance, the Hong Kong Association of Business and Professional Women and the International Positive Psychology Association. Previously she served as the Chairman of the Human Resources Committee and was Governor of the American Chamber of Commerce.
Areas of coaching expertise include:
- Coaching through transitions
- Coaching for development using psychometric tools and facilitated discussions
- Analysing training needs
- Analysing bench strength and auditing staff succession
- Creating intern and graduate student programs
- Producing and delivered an array of HR best practice and career development programme